Experience Sharing from an ABC Academy in a Xi’an School, in China. The school made a firm decision to introduce an English curriculum with the collective efforts of all teachers. This initiative not only enhanced the school's English program but also generated additional revenue.
(1) Teaching Conditions Before the Program Launch:
1. The school had been using textbooks for many years, but teachers lacked sufficient teaching resources.
2. Parents frequently complained about purchasing textbooks, leading to administrative penalties.
3. A single English teacher rotated among classes, resulting in zero oral English output from students, which parents found unsatisfactory.
Business Situation:
1. Parents had a strong demand for English programs and considered them a factor when choosing a school.
2. The school aimed to develop English as a unique feature for competitive differentiation.
3. The school sought to increase revenue through this program.
(2) Preparations for Enrollment and Program Launch:
1. Promotional materials (mainly videos) were shared with parent groups for better understanding.
2. All teachers participated in training to learn about the program.
3. Teachers introduced and promoted the program during parent-teacher meetings.
4. Parents paid fees to activate their children’s accounts.
Enrollment Promotion Activities:
1. Promote ABCmouse materials to parents, highlighting the platform's advantages over traditional textbooks.
2. Teachers interact with young students in class and record videos to share with parents.
3. During parent-teacher meetings, teachers give a 3-5 minute demonstration of the lesson content.
Enrollment Discount:
100 RMB per semester
(3) Implementation Plan After Program Launch
Program Launch Overview:
1. The program includes 14 classes across different age groups.
2. Total revenue: 370 students × 100 RMB = 37,000 RMB
3. Two lessons per week
Practical Implementation:
1. Teachers regularly participate in online training sessions.
2. Teachers occasionally attend ABCmouse Academy and teacher training programs.
3. Lead and assistant teachers use spare time to expose children to English audio.
4. Lead teachers monitor class usage time and individual student learning time.
5. Parents are encouraged to record and share videos of their children’s learning progress in class groups.
Challenges & Solutions:
1. Outdated school equipment and unstable internet connection.
Solution: Upgrade infrastructure or find alternative solutions to ensure smooth usage.
2. Some teachers were resistant to the new program.
Solution: Provide more support, training, and motivation to help them adapt.
Solutions:
1. The school upgraded and repaired teaching equipment and network, with some classrooms using mobile WiFi.
2. The principal held one-on-one discussions with teachers and established a reward and penalty system.
Sustainability Measures:
1. Lesson videos are shared in parent groups.
2. Praise and encouragement are given in parent groups to motivate students to check in.
3. Students earn rewards for completing check-ins.
4. Daily, weekly, and monthly activities are planned.
(4) Future Plans
Work Direction:
Continue enhancing the effectiveness of regular classes.
Select 20% of students to join specialized English classes.
Tuition Fee Plan:
1,880 RMB per student per semester.