A 12-Year Strategic Partnership in Early Childhood English Education
Since 2013, Dadi and Age of Learning (the creators of ABCmouse) have maintained a close, stable, and strategic partnership rooted in a shared passion for education. Over the past 12 years, both sides have worked hand in hand to bring high-quality English resources to children and families, establishing a powerful model of international educational collaboration.
A Serendipitous Encounter at an International Education Forum
In 2012, Mr. Cheng Dakun, CEO of Dadi Early Childhood Education Group, attended the NAEYC Annual Conference in the United States. It was there that he first discovered ABCmouse, an innovative English learning platform developed by Age of Learning, a renowned educational technology company based in California.
Mr. Cheng was immediately drawn to ABCmouse’s engaging content, immersive interactivity, and authentic English pronunciation—all of which resonated with Dadi’s educational philosophy.
After a year of evaluation, exchange, and mutual understanding, Dadi and Age of Learning officially signed a strategic cooperation agreement in April 2013. The goal was clear: to bring premium English learning experiences to young children across China.
Leading the Way: The First to Introduce ABCmouse in China
In 2014, Dadi became the first education institution in China to officially launch and implement the original ABCmouse program. This marked a milestone in the integration of “Internet + Bilingual Education” into Dadi’s kindergartens nationwide.
By embedding ABCmouse into its core English curriculum, Dadi not only addressed growing parent demand for bilingual education but also significantly enhanced its own competitive edge in the early education sector.
Steady and Strong: 12 Years of Deep Collaboration
Over the past 12 years, Dadi and Age of Learning have cultivated a relationship built on trust, shared values, and a deep understanding of the preschool English learning field.
The two companies maintain regular communication through annual meetings, workshops, and collaborative sessions focused on improving curriculum content, teaching methods, teacher training, and technical infrastructure.
This long-term cooperation is a reflection of both brands’ commitment to educational excellence and sustained innovation.
A Shared Mission and Global Vision
Though based in different countries, Dadi and Age of Learning share a common mission—to use world-class content and technology to stimulate children's love of learning and unlock their future potential.
While Age of Learning focuses on designing advanced learning platforms for children worldwide, Dadi excels in local implementation, curriculum adaptation, and classroom management. Together, they bring the best of both worlds to families and educators.
Looking Ahead
As global education continues to evolve, Dadi will remain a committed partner of Age of Learning, working to further localize and enhance the ABCmouse experience. Together, they aim to build a new generation of English learning programs tailored for Asia and beyond.
This is more than a collaboration between two brands—it’s a journey of shared values, mutual growth, and unwavering dedication to early childhood education.