Target Group: Education Center Director (and core teachers)
Core Goal: Within 3 months, assist partner kindergartens in successfully completing director and teacher training, market launch, and experience class conversions, successfully opening the first batch of classes and recruiting at least 40 students. The aim is to systematically guide the kindergarten in achieving a breakthrough from 0 to 1, giving potential 212 campuses the confidence to continue the partnership.

Month

Week

Key Milestones

Tasks

First Month 
Preparation and

Launch Month - Build

the Team, Define the Plan

Week 1 

1. Director Training

1. Participate in the Education Center’s director training session.
2. Clarify the director’s job responsibilities.
3. Implement the Education Center’s educational model and development direction.
4. Log in to “Dadi Early Childhood Education Academy” and complete the training, passing the assessment.

Week 2 

2. Director Operations & Enrollment Training

1. Master the Education Center’s “Service Manual.”
2. Familiarize with the “Daily Management Norms.”
3. Understand the “Performance Management Measures.”
4. Get acquainted with the “Assessment System.”

Week 3

5. Familiarize with the Education Center’s course pricing and discount policies.

6. Master how to open classes and enroll students (10 strategies).

7. Log in to “Dadi Early Childhood Education Academy” and complete the training, passing the assessment.

Week 4 

3. Market Research & Confirm Courses and Teachers

1. Understand the Education Center’s “Course Manual” and its features.
2. Conduct a market survey of surrounding courses (pricing, teaching staff, enrollment, institutional environment).
3. Communicate with the kindergarten principal about the feasibility of the Education Center, and confirm the teaching staff.·  

Second Month 
Enrollment Experience Month - 

Build Momentum, Encourage 

Experience

Week 5

4. Enrollment Goals & Plan
5. Course Teaching (Certification) Training

1. Contact headquarters for teacher training after confirming the teaching staff.
2. Develop the “Campus Enrollment Plan” based on the campus's actual situation and survey results, with an initial enrollment target of 40 students.
3. Familiarize with and download the enrollment promotional materials for each course.
4. Apply for the Education Center’s “Community Enrollment Materials Package.”·  

Week 6

6. Enrollment Lead Generation Equipment Deployment
7. Community Enrollment & Lead Generation

1. Long-term community enrollment—distribute enrollment materials.
2. Use the Education Center’s enrollment scheme “Community Sources” to recruit community students.
3. Utilize the “Short Video” strategy from the Education Center to recruit students from the community.
4. Pay attention to details of weekend trial classes.
5. Reflect and adjust enrollment strategies based on weekend class results.·  

Week 7

8. Enrollment of Current Students

1. Use the “Current Students” enrollment strategy to recruit students from within the kindergarten.
2. Use the “Returning Students 1V3” strategy to recruit eligible students.
3. Learn effective enrollment techniques and conversion phrases.
4. Pay attention to details of weekend trial classes.
5. Reflect on weekend enrollment tasks.

Week 8 

9. Trial Classes & Conversion Activities

1. Weekly trial class process arrangements.
2. One-on-one follow-ups with parents of trial class participants.
3. On-site conversion and payment processing, with a streamlined process.
4. Deep communication and assessment of reasons for non-payment by parents.
5. Follow-up with parents who are hesitant to register.·  

Third Month 
Class Opening and Consolidation Month - Stabilize Classes, Build Reputation

Week 9

10. Data Review and Next Month Planning

1. Review enrollment data with the director and identify gaps in trial class attendance and experience.
2. Assist the director in calculating the Education Center’s profit and loss for the first month.
3. Develop plans for enrollment and class opening for the next month.。

Week 10

11. Official Class Launch & Teaching Supervision

1. Celebrate the successful opening of classes! The director will schedule classes and student assignments.
2. The headquarters teaching supervisor will conduct online listening sessions for the first week and provide immediate feedback and optimization suggestions for the teachers.
3. Provide the “Class Satisfaction Survey” and guide the collection of initial parent feedback.

Week 11 

4. Teachers will gather for lesson preparation and learning from Tuesday to Friday afternoons.

5. Teachers of open classes should prepare for trial classes with parents who visit on weekends.

6. After each class, promptly provide feedback on student performance to parents.

7. Pay attention to comments in the class parent group and respond promptly.

Week 12 

1. Summarize and assess the 3-month support program and celebrate achieving the 40-student enrollment target.
2. Award the “Dadi Education Center Model Kindergarten” plaque or certificate to the successful partner.
3. Clarify the ongoing support mechanism for regular operations.