Accompaniment Targets: English Director and Enrollment Teachers
Core Objective: Within three months, support the school in successfully completing the market launch and member conversion, 

opening the first batch of classes, and enrolling at least 20 students. The aim is to systematically guide the school in achieving a 

breakthrough from zero to one.

Month

Week

Headquarters

Center Tasks

First Month
Sales Front-End Operations Management Support

Week 1

Team formation, project introduction, product research, and product pricing

Collect pricing and course information of similar products nearby and conduct a precise analysis

Week 2

Effective Lead Generation Training

Effectively collect inquiries according to the training:

1. Graduate conversion

2. Family and friends conversion

3. Collect inquiries through local community English charity activities, schools, and kindergartens

Week 3

Conversion Process Training – Appointment Training

Effectively convert inquiries into appointments and arrange follow-up actions:

1. Timely information conversion: All collected inquiries must be followed up within 48 hours. Communicate and convert according to the 12-step phone process. Remember: do not just schedule appointments without proper communication.

2. WeChat maintenance: Maintain contacts online. After phone communication, add the client on WeChat and send relevant materials, such as ESL introduction, course details, and conversion activity information.

3. Demo activity conversion: Arrange suitable sessions based on the child’s age and level for effective conversion.

Week 4

In-Person Consultation Conversion – Demo Activity Process Training

Strictly follow the Demo activity conversion process according to the training content:

1. Demo Activity Class Conversion

lRefine Demo activity classes according to age and skill level, creating sample trial lessons for different sessions.

lDivide activities into levels for ages 3–4, 5–6, and 7+, providing age-appropriate guided learning activities.

lFollow the process strictly, arranging key points and staff communication before, during, and after the Demo.

2. 1-on-1 Testing Conversion

lFor children with a foundation, schedule in-store sessions to test oral skills, vocabulary, and reading using the ABCmouse platform to promote enrollment.

3. Information Session Conversion

lFor groups of 5–15+ visitors, use the information session conversion model.

lAfter the session, the English Director presents unified information about the ESL brand, course system, learning outcomes, membership services, and limited-time offers to address common questions and drive new enrollments.

Week 4

Maintain New Members and Ensure Retention & Referrals

For clients who sign up during in-person consultations, take actions to encourage word-of-mouth and promotion, such as sharing enrollment on social media with gift incentives or informing them of referral discount policies upon signing the contract.

During the class period, arrange integration lessons to maintain client engagement and loyalty.

Second Month
Teaching Side: Outcome Visualization Externalization of Results

Week 5

Reasonable Classroom Scheduling

1. Control scheduling principles:

On weekdays, schedule 2 time slots per classroom.

On weekends, schedule 4 time slots per classroom.

2. Avoid enrolling “empty classes” (classes with too few students).

3. Arrange teachers and classrooms before opening enrollment.

4. Strictly control class scheduling time slots.

Week 6

Renewal Management

Map out the tuition timeline for students: Class Start Honeymoon Period → Stability Period → Outcome Visualization Period → Renewal Period.

Strictly follow the renewal timeline, managing key actions and service communications at each stage of the class.

Renewals are result-oriented data, but the actions leading to renewal must be process-oriented work, allowing it to happen naturally.

Week 7

Teaching Improvement – Ensure Student Reputation

Teach and provide after-class services strictly according to the English Department training.

Create short videos to showcase results and externalized outcomes.

Week 8

Class Start Parent Information Session

Conduct the session strictly according to the English Department’s guidelines to ensure consistent understanding among parents.

Third Month

Member Services: Outcome Visualization / Externalization of Results

Week 9

Service Activities – Maintain Member Engagement

Plan monthly member activities for the year, such as birthday parties for members, mini parent workshops, Mother’s Day events, Mid-Autumn Festival activities, etc.

Week 10

One-on-One Referral to Increase New Enrollments

Develop monthly referral plans and activities for existing members, such as “One-on-One” or “Hand-in-Hand” events, to promote successful referrals and new enrollments.

Week 11

Outcome Visualization Activities – Showcase Member Progress to Extend Consumption Cycle

Activities such as ABCmouse Radio Station, social media check-ins, and ABCmouse App check-ins help members publicly showcase their progress.

These activities enhance member engagement, strengthen brand visibility in social circles, and promote referral-driven enrollments.

Week 12

Summarize and Adjust Issues from the First Class

Ensure the effectiveness and reputation of the inaugural class.

I can also make it more polished and professional for a training or operational manual.