The Dadi ESL Program, designed for current graduates and parents of elementary school students aged 6–12, can be promoted through the following strategies. Schools may adapt these suggestions according to their specific circumstances.
I. Early Bird Discounts
1. Schools may set their own early bird pricing to ensure cost coverage and profitability.
2. Two months before classes officially begin—prior to the Parent Information Session—offer early bird discounts for the first five enrollees: 15% off for one semester, 25% off for a full year. (Adjust according to actual graduation class size.)
II. Trial Classes
1. For beginners, launch a Mother’s Day Special in May: one parent + one child trial class. Original price: 199 RMB (adjustable per school). Discounted price: 99 RMB for two sessions (save 100 RMB).
2. During the child’s second trial class, deliver a 10-minute session on “The Benefits of Learning English” (using new curriculum reforms, student case studies, and parent testimonials).
3. Schools may also designate a Graduate Free Trial Week, ensuring every graduate attends a trial class with photos/videos recorded. (For students with prior knowledge, place trial classes after the graduation showcase.)
III. Course Enrollment Duration
1. Enrollment options: one semester minimum, up to 1–2 years.
2. Onsite enrollment at Parent Sessions: 10% off for half-year enrollment, 20% off for one-year enrollment.
3. Schools are advised to actively encourage collective enrollment for half-year or one-year programs.
IV. Referral Program
1. Continuing students follow the same discount policies offered to new students that month.
2. Referred students receive a 200 RMB tuition voucher.
3. Referring students also receive a 200 RMB tuition voucher of equal value.
4. Vouchers are applied as tuition deductions upon re-enrollment.
Note 1: “Referring student” refers to a student who introduces others to enroll in our courses, usually a current student.
Note 2: “Referred student” refers to a student who was introduced and subsequently enrolled in our courses.
V. Securing Winter & Summer Intensive Program Slots
1. Each winter, offer a 1-week intensive program to strengthen writing, vocabulary, and knowledge consolidation.
2. Each summer, offer a 1–2 week intensive program, including phonics, writing, English storytelling, and speech—reinforcing semester learning outcomes while retaining students.
3. The first 10 annual payers receive one free winter/summer intensive program (valued at XXXX RMB). First come, first served. (Limited to higher tuition schools with profit margins.)
4. The center will provide reference resources for intensive programs.
VI. Parent Open Day + Parent Session
1. Ensure all graduating parents are invited to the Parent Open Day (Graduation Showcase), with ABCmouse results as the core highlight, sparking parents’ desire for continued English learning.
2. Follow the enrollment and payment process as scheduled during the session.
3. Invite parents of beginner students from nearby schools or communities to join and observe.
VII. Combined Discounts (For High-Tuition Schools Only)
Depending on local pricing and school strategy, consider offering stackable discounts (e.g., combining group enrollment discounts with early bird offers). This increases program appeal, reduces parents’ decision-making costs, boosts sales, and enhances parent satisfaction.