School Name: Dingxi jiaoyugang Kindergarten
School Location: Gansu Province, China
Tuition Fee: 2,400 RMB / semester
Total Student Enrollment Before Full-English Class Launch: 550 students
(I) Full-English Class Model
Whole-class Full-English model
Starting from the new junior class
Fees are collected through the training center registered at the campus
(II) Fee Pricing
September 2020 – July 2021: Additional Full-English Class fee 5,900 RMB / academic year
September 2021 – July 2022: Junior class 5,900 RMB / academic year, Middle class 5,900 RMB / academic year
(III) Full-English Class Enrollment
September 2020: First enrollment, 1 class with a total of 25 children
September 2021: Added 1 new class with 34 children; the original junior class moved up to middle class with 4 additional children
Estimated total Full-English Class enrollment in September 2021: 63–70 students
Expanded from 1 Full-English class to 2 Full-English classes
(IV) Revenue Performance
September 2020 – July 2021: Total revenue 147,500 RMB
September 2021 – July 2022: Estimated total revenue 370,000 RMB, including 147,500 RMB from middle class and 200,000 RMB from new junior class
Total Full-English Class revenue increased from 147,500 RMB in the first academic year to an estimated 370,000 RMB, an overall growth of 2.5 times
(V) Transformation Plan
Whole-class Full-English model
Enrollment starts from the new junior class
2020 September: First junior class planned enrollment of 1 Full-English class
2021 September: Among 3 new junior classes, 2 are planned as Full-English classes
(VI) Problems Encountered During Initial Launch – How to Enroll (according to the enrollment seminar process planned by the center)
Promote resources to parents, share children’s achievement videos, conduct seminars
First seminar: part conducted online by center staff, part conducted onsite by the campus principal (presentation and Q\&A)
Subsequent seminars: center podcast and onsite introduction by the campus principal
Provide children with tablets (PADs)
Students enrolled in Full-English Class receive a Huawei Pad, purchased in bulk at low cost, also solving the issue of parents needing to purchase devices
Full-English Class fees are collected separately through the training center
(VII) Adjustments and Changes in Learning Model
Learning resources: account allocation, dual-teacher model, PADs provided for Full-English classes
(VIII) Weekly APP Study Duration: In-school 450+ minutes, At-home 150 minutes (flexible adjustment, mainly based on children’s progress)
In-school lesson time: 5+2+1
At-home APP weekly required study duration: 150 minutes