To Respected Principals and Education Decision-Makers:
As a school leader, you may often face this question: “If we raise the tuition fee for the ABCmouse Full-English Program, will parents accept it? How can we show the long-term value?”
Below, from four perspectives — cost transparency, visible education quality, clear return on investment, and addressing parental concerns — we break it down for you to build confidence in pricing.
1. Cost Transparency: Make the Numbers Clear for Parents
Most parents wonder: “Is it worth paying an extra 1,500 RMB per month?”
Let’s do the math:
- 1,500 RMB more per month × 11 months = 16,500 RMB per year
- Over 3 years in kindergarten = 16,500 RMB × 3 = 49,500 RMB
In other words, enrolling in the ABCmouse ABCmouse Full-English Program-English Program means parents invest about 50,000 RMB more over three years.
2. Visible Education Quality: What Does This Extra 50,000 RMB Bring?
This investment isn’t just about short-term results, but a lifelong advantage in English:
- Builds a strong foundation in English listening and speaking — children won’t fear speaking up.
- In primary and secondary school, English becomes easy to master, boosting confidence in other subjects too.
- No need for extra English tutoring — saving around 10,000 RMB per year. Over 12 years, that’s 120,000 RMB saved.
3. Clear Return on Investment: What Does 50,000 RMB Turn Into?
Investment Stage | Amount Invested | Returns |
3 years in kindergarten | 50,000 RMB | Save 120,000 RMB in tutoring + confidence, language ability, lifelong benefits |
That’s why we say: “Making the right investment at the right time is always the most worthwhile.”
4. Addressing Parental Concerns: We Understand Parents’ Voices
We know parents aren’t afraid of spending more — they just fear spending without results. That’s why the Dadi ABCmouse Full-English Programs is different:
1. It’s not just an extracurricular interest class.
2. It has a systematic curriculum, professional guidance, parent involvement, and progress tracking.
3. Parents can clearly see their child’s improvement.
Parents are not just investing in “English” — they are investing in their child’s confidence, future competitiveness, and freedom from 12 years of tutoring stress. Most importantly, they are giving their child a lifelong skill that will always be valuable.
This investment is not only worth it — it’s the smartest choice!