I. Urgency-Creation Scripts
Limited-Time Offers
“Enroll before midnight today and get 200 RMB off! Only 10 spots left—don’t miss out!”
“This weekend’s event is limited to 50 families. 47 have already signed up—hurry to grab the last spots!”
Scarcity Tactics
“Only the first 20 enrollments receive customized textbooks worth 800 RMB. Just 3 slots left!”
“Exclusive teaching staff—only 5 extra spots available this week, first come, first served!”
II. Assumptive Close Scripts
Direct Choice Method
“Would you prefer to pay by WeChat or Alipay? I’ll lock in your discount right now.”
“Does your child prefer art or English? I can reserve tomorrow’s trial class for you.”
Subtle Pressure Method
“Last week’s class is already full. If you don’t confirm by Friday, you may need to wait until next month.”
III. Emotional Resonance Scripts
User Case Sharing
“Xiaoming’s mom shared: After 3 months, her child is much more confident speaking English! Enroll now and get an additional evaluation report.”
“Does your child love exploring like others his age? Our science class has already helped 200+ children boost creativity!”
Pain Point Empathy
“Busy working parents? Our extended after-school care lasts until 8 p.m.—peace of mind for parents, happy learning for kids!”
“Child struggling with focus? Our gamified courses improve study efficiency by 30% in just 3 weeks!”
IV. Benefit-Driven Scripts
Stacked Discounts
“Enroll in a year-long course and receive 6 PE classes + a learning kit worth 500 RMB!”
“Refer a new parent and both receive a 200 RMB voucher. Refer 3 families and get a free monthly pass!”
Reduced Trial Cost
“Try 3 courses for 29.9 RMB. Not satisfied? Full refund—zero risk trial!”
“First month only 99 RMB. From the second month, standard pricing resumes. Enroll now with pause or refund options!”
V. Social Proof Scripts
Bandwagon Effect
“Over 300 parents in this campus have chosen weekend childcare—safe for kids, worry-free for parents!”
“In your XX community, 27 families signed up for our art program just this week!”
Authority Endorsement
“Our curriculum is certified by the Ministry of Education for innovative learning, developed by experts from Beijing Normal University!”
“Partners include New Oriental and TAL Education—quality guaranteed!”
VI. Continuous Follow-Up Scripts
Tiered Follow-Up
Parents not yet trialed: “Your child performed amazingly in the competition! Book next week’s trial now for 100 RMB off and unlock hidden talents! [link]”
Trialed but unpaid: “Your child’s artwork from last week was rated excellent! Enroll in the annual course for priority entry to the national showcase!”
Regular Care Messages
Weekly Friday: “Happy weekend! This week’s new Dinosaur Science Class is open for free trials—click to book!”
Holiday greetings: “Mid-Autumn Festival is coming! We reserved a 9.9 RMB parent-child handicraft class for you—make mooncakes together!”
VII. Curiosity-Driven Scripts
Question-Based Curiosity
“Did you know ages 3–6 are the language-sensitive period? Missing this golden stage could affect lifelong learning!”
“90% of parents don’t know: mastering these 3 skills before primary school makes academics much easier!”
Personalized Reminders
“The ‘Kindergarten-Primary Transition Class’ you inquired about has only 5 slots left this week. Your personal consultant has reserved one for you!”