Objective:
Within one month, open 7 classes with at least 10 students each, successfully launching classes, building community influence, and laying the foundation for future class expansion and enrichment program development.
I. Enrollment Targets and Class Design
1. Targets
- First opening: Minimum 10 students per class
- Complete the first round of enrollment and class openings within one month
- Each class can later expand to 15–20 students
2. Class Design and Selling Points
Class | Age/Group | Core Selling Points | Experience Highlights |
ABCmouse Full-English Program | 3–6 years | Kindergarten progression, full-English environment | Motion-sensing TV box games, immersive experience |
After-school English Class | 5–12 years | Comparable to popular English brands | Synchronized picture books, interactive courseware, gamified challenges |
ABCmouse Toddler Class | 2–3 years | Early childhood + family learning | 1 hour every Saturday + extended ABCmouse learning at home |
Mini Talkers Oral English Class | 9–70 years | Small groups (5) + Filipino teachers | Easy speaking practice, online immersion |
Dadi Go (Weiqi) | 5+ years | Logic, strategy, concentration | Community sessions + level certification |
Pillo Polo Game | 5+ years | Novel sport, coordination training | Outdoor lawn activities + parent-child interaction |
Qile Math | 4–10 years | Fun math, logical thinking | Gamified exercises + level-based learning |
II. Enrollment Methods and Execution Steps
① Community Targeting Strategy (3 Core Communities)
- Select 3 neighborhoods around the campus (approx. 2,000 households each)
- Develop one “core contact parent” per neighborhood as a referral seed
- Organize 4–7 trial activities + sign-ups per week in each community
② Trial Classes + On-Site Conversion
1. Trial Class Design
- Some courses: 30–40 minutes “fun trial class”; English not required
- Parents may observe, completing the loop from “trial → enrollment”
2. Activity Frequency
- 3–7 community activities per class each week
- Prioritize Go / Soft Hockey to attract participation
3. Promotion Channels
- Community bulletin boards + group Chat
- Word-of-mouth invitations in playgrounds and evening walks
- Poster with QR code → Education consultant phone confirmation
③ Education Consultant Incentive System
- Each campus assigns 1 Education Consultant (EC)
Responsibilities:
- Create groups, distribute invitations, confirm enrollments
- On-site sign-in, photos, collect parent info
- Same-day follow-up and conversion Incentives: Commission per new enrolled student Daily/Weekly Review: Track enrollment numbers and conversion rates to boost motivation
④ Community “Seed Parent” Referral Strategy
- Identify one enthusiastic parent/grandparent in each neighborhood as a contact
- Invite them to bring their child to Go/Soft Hockey trial
- Encourage them to invite neighbor kids → social network expansion
- After the activity, ECs guide parents to enroll on the spot
III. Enrollment Timeline Suggestions
Week | Key Focus | Goal |
Week 1 | Promotion + group setup + first trial classes | 5–8 students per class trial |
Week 2 | Frequent trial classes + follow-up calls + first conversions | 5+ sign-ups per class |
Week 3 | Parent referral event (bring a friend = 1 free class) | Reach 10 students per class |
Week 4 | Official class opening + group management + reputation building | Stable classes, prepare for expansion |
IV. Key Execution Points for Vice Principal (Education Center Director)
1. Personally monitor the first trial classes and enrollment groups
2. Review daily enrollment, conversions, and trial class schedules
3. Ensure teacher motivation (⅔ campus teachers + ⅓ external hires)
4. Achieve a “7 classes in 1 month” small victory, setting the stage for future expansion
One-Sentence Summary
The core of successful community enrollment is: targeted neighborhoods + demo activities + group-driven referrals + education consultant incentives.
The Vice Principal’s immediate goal is to secure the first 10 students per class; the long-term goal is continuous class expansion and program growth through referrals and reputation.