I. Introduction to Dadi Dadi Pillo Polo Game
Soft hockey was introduced to China by Dadi in 2009, adapted from the American version of this team sport. Originating from traditional ice hockey and field hockey, it is played within a designated field using straight sticks with foam-covered tips to hit the ball into the opponent’s goal. The team with the highest score within the allotted time wins.
Based on the physical and psychological characteristics of young children in China, as well as the practical conditions of kindergartens, Dadi has improved the rules, equipment, and teaching methods. These modifications not only promote children’s development in multiple areas but also ensure their safety and well-being. Today, soft hockey is considered one of the best team sports choices for young children in China. Enrollment will be carried out in the form of a Soft Hockey Club.
II. Course Features / Advantages
1. Policy Alignment
National policies clearly call for strengthening physical education in early childhood. Soft hockey perfectly fits the direction of “strengthening physical fitness + moral character education,” making it highly recognized by schools and parents, with virtually zero policy risk.
2. Strong Project Foundation, Reduced Operational Difficulty
1) High parent buy-in: Balances upper-body exercise with whole-brain development and teamwork skills; equipment is environmentally certified with zero accidents in three years; game-based teaching + diverse activities keep children engaged and parents eager to renew.
2) Low-cost setup: Only 24㎡ is needed to open a class; equipment is easy to maintain; headquarters provides standardized marketing materials, coach training, and enrollment strategies—simple to replicate and operate.
3) High-conversion scenarios: Quickly reaches families through parent meetings and trial classes; father-child tournaments spark strong participation and word-of-mouth spreads more efficiently than other programs.
3. Strong Commercial Potential, Clear Profit Model
1) Stable cash flow: Tuition is 20–30% higher than regular interest classes; initial conversion rate exceeds 60%; renewal rate reaches 80%. Semester-based payments + early-bird discounts ensure steady cash return.
2) Broad value expansion: Beyond interest classes, opportunities include “Sports Specialty Kindergarten” partnerships with premium pricing, inter-kindergarten league sponsor-ships, custom teaching aids sales, and parent training—ensuring long-term revenue.
III. Class Formats
Type/Age | Class Size | Focus | Lessons | Fees |
Beginner 4–6 yrs | 8-16 | Learn basic rules, experience “passing and cooperation.” Understand team goals, practice tactics, build resilience and leadership. Experience 3v3/4v4 games. | 20 lessons per semester; 90 min each. Winter: 10 lessons (with English commands). Summer: 20 lessons (with English commands, foreign teacher preferred). | $210–252 /semester |
Advanced 6–8 yrs | Strengthen skills, apply tactics in teams, test ability through unit assessments and leagues. Emphasize fun, fairness, and positive feedback while avoiding excessive focus on winning. | $252–280/semester |
IV. Class Opening Process
1. Course Familiarization
2. Teacher Selection
Teachers attend the “Dadi Early Childhood Teaching Academy” online certification training, covering rules, teaching methods, and match organization. After passing practical assignments, teachers receive official coaching certificates. Each class requires 1–2 certified teachers.
3. Enrollment Promotion + Trial Classes + Registration
A. Experiential Marketing
1) Free Trial Classes: One-month free sessions in game-based format, letting children directly enjoy sports while teachers demonstrate safety and teaching methods.
2) Parent-Child Events: One parent-child match per semester; “Parent Open Days” let parents observe and even serve as referees to boost involvement.
B. Kindergarten + Community Collaboration
1) In-kindergarten: Show course clips at parent meetings/open days; post enrollment posters.
2) Community: Post event highlights + class info in property boards; offer ¥30 discounts for resident sign-ups; organize simplified community mini-games with just 4 sticks and 1 goal for easier management.
C. Online + Offline Promotion
1) Offline: Use headquarters-provided flyers, activity manuals, game videos, and decoration designs; display daily training videos.
2) Online: Share intro videos (with coach interviews and past activities) in WeChat groups; post event recaps and registration links in community groups, with countdown reminders for trial class booking.
4. Official Class Start
Dadi headquarters provides full training and ongoing support.
V. Teaching Arrangement
1. Beginner Class
1) Core Goal: Develop interest in sports, basic skills, and teamwork through game-based teaching; simultaneously build coordination, tactical thinking, and psychological resilience.
2) Key Focus Areas:
a) Interest & Awareness: Game-based activities to spark interest, improve coordination, and familiarize children with equipment.
b) Skills & Tactics: Improve accuracy in competitive contexts, introduce teamwork and basic strategy.
c) Expression & Psychology: Incorporate psychological training and creative expression, fostering resilience and communication skills.
2. Advanced Class
1) Core Goal: Solidify individual skills, strengthen tactical applications, and verify abilities through unit tests and leagues. Emphasize fun, fairness, and positive reinforcement.
2) Skill Enhancement: Consolidate basic sports techniques while gradually improving the accuracy and proficiency of ball control, passing, shooting, and defense.
3) Tactical Awareness: Develop a basic understanding of team coordination and game strategies, such as passing route selection and defensive positioning.
4) Team Spirit: Strengthen cooperation, communication, and fair play awareness, while emphasizing the cultivation of friendship and sportsmanship.
5) Psychological Resilience: Build self-confidence and stress resistance, learning to stay focused and calm during matches.
VI. Enrollment Strategy [Recommended]
Download enrollment resource pack in the member center.
VII. Staffing
Each class requires 1 teacher who loves sports and holds a soft hockey coaching certificate.
VIII. Service Support
1. Installation instructions for basic equipment package + venue setup guidance (including e-posters).
2. Dadi Early Childhood Soft Hockey course material guide.
3. Course lesson plans and game activity guides.
4. League / event plan references:
1) Match rules, processes, gameplay, league formats.
2) English instruction phrases and usage guides.
3) Plans for class leagues, enrollment activities, skill competitions, sports days, parent-child events, team-building events.
4) Promotional materials: posters, backdrops, schedules, scoreboards, banners, etc.
5) One-on-one online Q&A and guidance.
6) Teacher certification training services.
7) Instructional videos and online guidance.
8) Parent-child showcase lesson plans.