Dadi Art Course Launch Guidelines

I. Course Introduction

The Dadi Art Course is founded on art education, guiding children through play, experience, exploration, and creation. It allows them to feel the joy of active learning, cultivates creative confidence, and equips them with the competitiveness needed for the future. Unlike traditional art education, which emphasizes technique, it uses the power of art to inspire children’s unlimited potential. The core of the Dadi Art program is “Creating Future Education for Children Aged 2–12”, with the vision that “the classroom is the whole world.” It offers an immersive art development program tailored specifically for kindergartens.

II. Course Features / Advantages

The Dadi Art Course provides a one-stop development pathway: Enlightenment → Foundation → Advanced → Professional. It is rooted in five aesthetic competencies: aesthetic sense, concentration, creativity, imagination, and social ability. By integrating experience, exploration, and play into open teaching interactions, the course inspires students’ creativity and critical thinking, while cultivating six future-oriented aesthetic competencies: perception, concentration, manipulation, shaping, creativity, and imagination.

III. Class Formats

IV. Class Opening Process:

1. Understand the Course

2. Determine Opening Method: Includes price positioning, staff mobilization, confirming teaching schedule with teachers, teacher training, and certification.

3. Enrollment Promotion: Promote the course to parents through H5 pages, posters, 1-minute short videos, parent letters, tri-fold brochures, and more.

4. Trial Class + Parent Information Session

5. Payment & Registration: The best time for payment and enrollment is immediately after the trial class and parent session. Parents who register right after the event can receive the best discounts. If parents prefer to wait, the education center should follow up actively, which may include inviting the child to attend 1–2 additional formal classes for free.

6. Official Class Start

Dadi Headquarters will provide full training guidance and service support throughout the process!

V. Teaching Arrangement

1. Early Childhood Art Class

1) Core Objectives: Self-observation, Cognitive inspiration, Color and modeling development

2) Teaching Content & Focus:

 At this stage, children are transitioning from the doodling phase and have rich and unique imagination. With professional and patient art instruction, cultivate their interest in colors, forms, and art.

 Learn to use drawing tools, developing fine motor skills and finger-joint coordination.

 Practice line variations and closed circles to strengthen hand-eye coordination.

 Through guided drawing, children express their visual experiences in pictures, assigning meaning to points, lines, and shapes, thereby stimulating their cognitive ability to understand objects.

3) Course Teaching Plan: (Available upon request in the website’s member center)

2. Life Art Class

1) Core Objectives: Expression of imagination, Development of visual exploration, Foundations of color theory

2) Teaching Content & Focus:

 At this stage, children are in the pre-stylization phase, which is a critical period for developing drawing skills.

 Imagination Expression: Children display explosive imagination, constantly telling stories and linking them with daily life to create new ideas. Their creativity is unrestricted by rules and guided mostly by self-judgment.

 Visual Exploration: Guide children in spatial planning and basic color theory, helping them build a foundation of aesthetic awareness and enrich the visual effect of their artwork.

 Introductory Techniques: Introduce methods such as oil-water separation, color layering, and scratch painting to enhance their works.

 Material Application: Encourage proficiency in combining various art materials, improving fine motor skills and precision.

3) Course Teaching Plan: (Available upon request in the website’s member center)

3. Art Class

1) Core Objectives: Enhance appreciation skills, Improve artistic techniques and expression, Foster creative breakthroughs

2) Teaching Content & Focus:

 At this stage, children develop strong observational abilities and are entering the budding stage of realism.

 Technique & Skill Development: Organize and apply color and form, using techniques like overlapping, perspective (near vs. far), and size variation to express spatial relationships and improve drawing skills.

 Art Appreciation: Guide children to appreciate artworks, explore different artists, and learn about various art periods. This nurtures critical thinking, comprehension, discernment, perception, observation, and—most importantly—artistic appreciation.

 Light & Shadow Observation & Spatial Perspective: Teach students to observe perspective and the effects of light, color changes, and shadow phenomena on objects.

 Faithfulness to Nature: Encourage children to remain true to nature, with natural representation as the highest principle of artistic expression.

3) Course Teaching Plan: (Available upon request in the website’s member center)

4. Professional Technique Class:

1) Course Setup: Sketching, Colored pencils, Line drawing, Gouache, Ink painting

2) Teaching Content & Focus:

 Sketching: Observation of light and shadow, form building, and development of spatial concepts.

 Colored Pencils: Colored pencil techniques, expansion of artistic forms, and enhancement of logical reasoning ability.

 Line Drawing: Mastery of composition, hand-eye coordination, and exploration of artistic language.

 Gouache: Color sensitivity, still life depiction, and expression of spatial color.

 Ink Painting: Representation of imagery, mastery of dry and wet brush techniques and ink tonal layers, sublimation of reality, and expression of inner feelings.

3) Course Teaching Plan: (Available upon request in the website’s member center)

VI. Enrollment Strategies [Recommended]

1. Community Booths: Prepare enrollment materials for on-site introductions. Parents can register directly or sign up after trial classes. Suggested frequency: twice per week at each booth.

2. Video Channels + Live Streaming: In addition to regular enrollment activities, enrollment staff also serve as live-streaming hosts to maintain and update the video channel.

3. WeChat Moments Ads: Suitable for the first month of class opening. Run promotional WeChat ads within a 5 km radius of the school.

4. Elevator Advertisements: Place ads in nearby residential elevators within a 1 km radius of the school. Cost: 40–80USD per ad space per month.

5. Enrollment Resource Package Download: (Available upon request in the website’s member center)

VII. Staffing (One teacher per class)

1. Teachers must have experience in early childhood education or hold an art-related major, be capable of teaching independently, and complete the required teacher certification within one year.

2. For larger classes (15–20 students), staffing may be adjusted to 1–2 teachers per class (lead teacher + assistant) based on cost considerations.

VIII. Service Support

1. Teacher certification training

2. Teaching guidance podcasts

3. Online guidance or Q&A via WeCom/phone

4. Large-scale events support

5. Student achievement exhibitions (with solution analysis)

6. Enrollment strategies and supporting resources

7. Business operation and management resources

8. Teaching plans (semester/weekly/lesson-based)

9. Teaching objectives (learning requirements for each age group)

10. Teaching demonstration/reference videos

11. Reference lesson plans and teaching flashcards

12. Holiday (summer/winter) activity arrangements

13. Parent engagement guidance