Why Dadi Chooses English Education as Its Specialty

Since its inception, Dadi has consistently advanced and refined its focus on English Education—selecting commercial English teaching materials, developing its own “Dadi English” system, producing supporting multimedia courseware, and ultimately introducing and researching ABCmouse along with additional supporting resources. Why has Dadi chosen English Education as Its specialty, and why has this focus only deepened over the years?

I. From a Market Perspective

1. There are many features available in kindergartens—courtesy, Montessori, basketball, outdoor, art, and so on. Over the decades, in China and other non-English-speaking countries, private preschools that charge high fees almost always include English. This indicates a strong and lasting market demand. Additionally, in a highly competitive environment, offering English enables private schools to differentiate from public institutions and attract students through specialization.

2. Children are in a critical period for language development; English yields quick and effective results. Changes can be clearly seen in just a week, a month, or three months.

3. Although no official document has ever explicitly permitted kindergartens to teach English since the 1980s, English has always been present and never faded away. Why? Because there is demand and a market. Furthermore, ABCmouse is not only a language-learning tool, but also integrates educational goals across disciplines, so it doesn’t conflict with policy.

II. From an Operational Perspective

1. With over 40 years of experience in early childhood education, Dadi’s founder and CEO has observed thousands of schools in the U.S., Japan, Taiwan, and mainland China. This provides deep insight into China’s context, global trends, and the essence of early education—surviving on quality and achieving growth through specialization.

2. Comparative examples show that ROI in English-specialized schools is several times higher than in high-end standard schools.

3. High Input-to-Output Ratio: Our use of ABCmouse—a world-class resource—capitalizes on its support in teacher training and curriculum development. In cost and time investment, it outperforms other programs like Montessori, sports, or outdoor education.

4. Sustained Enrollment Ages 6–12: After three years of English instruction at our schools, students outperform peers in external environments. When promoted to primary classes within the school, enrollment becomes easier, with lower acquisition costs. Children remain with familiar peers, teachers, and environment, easing adaptation. Compared with external training programs, parents trust our safer and more stable setting more. In times of tight enrollment, a small increase in teacher investment can retain existing student sources effectively.

III. From the Perspective of Parents and Children

1. A Global Elite’s Common Language:English is the common language for cross-border communication and trade in a globalized world.

2. The Global Prevalence of English:English’s reach spans from global trade and expanding worldviews to science breakthroughs, cultural understanding, streaming films, international picture books, travel, and studying abroad in the U.S., U.K., Europe, or Japan.

3. Global Information Resources:Approximately 82% of online content is in English. Advanced-stage research often requires accessing English resources. Reading original English materials versus translated versions can reveal nuances and meaning differences.

4. The Language Sensitivity Window:Ages 2–6 are a critical period for language sensitivity. Our kindergarten stage aligns with this window, ideal for cultivating phonetic awareness and language intuition—benefiting children for life.

English is not merely a specialty course; it is the strategic positioning of the school’s operations.

Why Do English-Specialized Programs Succeed?
The essentials of learning English well include: time, materials, teachers, and methodology.

1. Time: Kindergartens outperform training centers—children spend the whole day at school, providing abundant time and learning environments. Training centers are time-limited—once classes finish, children return home.

2. Materials: While ABCmouse isn’t a traditional textbook, its content surpasses most commercially available materials. It is supported by a 300+ person R&D team and valued at USD 1 billion—the best product of its kind today.

3. Teachers: Blending operational and professional educators leverages the strengths of both local-language and English-speaking teachers. This ensures balanced development in learning habits and methods for optimal results.

4. Methodology: Building on ABCmouse, the traditional read-along model is replaced with a coaching approach. The platform provides 70% of foundational phonetics, tone, and vocabulary structures. The remaining 30% focuses on language use and presentation within the environment to boost confidence and interest—applying knowledge effectively.

Gamified learning combines education with enjoyment, building confidence and a sense of accomplishment. These represent the advantages of integrating ABCmouse with Dadi. Attend carefully, execute faithfully, and success will follow.

Seeing by Faith—Follow the Path of Success!