As birth rates continue to decline across many countries, more and more school investors are facing a sharp drop in enrollment and increasing operational pressure. In this increasingly uncertain market environment, Dadi firmly believes that early childhood education still holds long-term value and development potential.
With over 40 years of expertise in early childhood education, Dadi is proud to introduce the Dadi 212 In-School Program — and we warmly welcome like-minded educators and partners to join us in building the future of education.
I. Program Overview
The Dadi 212 In-School Program is a deeply integrated on-site cooperation model developed by Dadi for schools. Dadi assigns a core operations team to be stationed in partner schools, jointly managing two core business segments:
Dadi English Education Program (powered by the ABCmouse platform)
Dadi Educational Center Program (featuring diversified enrichment courses)
The term “212” refers to an educational service system that covers the full developmental stages from ages 2 to 12, including early childhood (2–3), preschool (3–6), and early primary (6–12). The program ensures a continuous learning experience, shared resources, and optimized use of school space.
“In-School” means that Dadi sets up a dedicated sub-unit within the school, managed by two key Dadi-assigned staff:
English Program Director：Responsible for the full implementation of the ABCmouse English curriculum and instruction
Education Center Director：Manages interest-based enrichment courses such as Art, Sports, STEAM, and Life Skills)
These two resident directors work closely with the school’s leadership team to co-develop curriculum, enrollment plans, and activity implementation, forming a clear, cooperative, and results-driven partnership.
II. Partnership Advantages
1. From Licensing to Co-Creation: Building True Educational Partnerships
Unlike traditional models that rely solely on brand licensing with minimal support, the 212 In-School Program enables full collaboration between Dadi and the school. Profits and responsibilities are shared, creating a true win-win partnership.
2. Human & Resource Support Provided, Low Risk and Strong Operational Support
Dadi not only offers curriculum platforms and administrative systems, but also dispatches essential personnel to run the program on-site. Each partner school receives over RMB 200,000 worth of support, including content platforms, systems, training services, and salaries — ensuring smooth and confident program launch.
3. Transparent Revenue Sharing with Measurable Outcomes
All additional income generated from the English Program and Education Center will be shared with the partner school based on a clearly defined agreement. On average, this cooperation is expected to boost a school’s annual revenue by over 60,000 USD. The more successful the collaboration, the higher the shared earnings — ensuring strong alignment of interests and truly achieving a win-win partnership.
4. A Long-Term, Win-Win Educational Ecosystem
The partnership goes beyond project implementation — it represents the integration of educational resources, philosophies, and talent. Together, we build a sustainable educational community based on resource sharing, brand co-creation, and long-term success.
III. Key Highlights
1. Establish a Distinctive English Program to Boost Enrollment Competitiveness
Through the ABCmouse international curriculum system, combined with APP-based learning, coaching support, and parent engagement tools, Dadi enables schools to deliver personalized and systematic English instruction.
ABCmouse Full-English Program:
Create a fully immersive English learning environment to enhance the school's brand and tuition value. Typically serves around 30%–60% of enrolled students.
ABCmouse ESL Program:
Held on weekdays after class, weekends, and holidays to attract additional students, expand the school’s reach, and increase revenue.
2. Enrichment Courses Turn Idle Hours into Revenue Opportunities
During non-instructional hours (evenings, weekends, holidays), schools offer interest-based enrichment courses for children aged 3–12. Courses include:
Art Aesthetics (Dadi Arts)
Music Literacy(iFunNote Music)
Thinking Skills Courses(Qile Math)
Go Game Courses (Dadi Go Game)
Physical Courses(Dadi Pillo Polo Game)
Dadi has over 10 years of hands-on experience in these programs and can implement them quickly with quality assurance.
3. Access Dadi’s Preschool Administration System to Optimize Operations
Partner schools can fully leverage Dadi’s 40 years of accumulated teaching resources, administrative tools, curriculum systems, and academic planning strategies — significantly enhancing overall operational efficiency.
IV. Core Roles
1. Executive Principal (appointed by the school)
Leads daily teaching and school management, supported by Dadi’s education system to ensure efficient preschool operations.
2. English Program Director (dispatched by Dadi)
Leads the full implementation of the English program, establishing a closed-loop 2–12 English learning system, ensuring teaching quality and improving long-term student retention.
3. Education Center Director (dispatched by Dadi)
Oversees all planning and operations for enrichment programs (ages 3–12), maximizing the use of school facilities and increasing non-tuition-based income.